Lotus must be thrilled with the capture of Dany Bahar as their new CEO. As motor industry pedigrees come, his CV is about as hard to beat as the Ferrari’s he was previously responsible for.

Formerly vice-president for Ferrari’s sales, after sales and all marketing activities, Bahar is no stranger to the luxury sports market. And his experience stretches back even further, as the man who took Red Bull from sponsor to team owner in Formula One.

“I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history,” said Bahar. “With the recent launch of the award-winning Lotus Evora, there is proof that Lotus is better placed than many to capitalize on the rapidly changing automotive market. I can’t wait to get my plans underway in October.”

Dato’ Mohd Nadzmi Mohd Salleh, the Chairman of Lotus Group, welcomed Bahar “With Dany’s track record in motorsports and Ferrari, we strongly believe that we have found the right CEO to enhance the Lotus image, brand and reputation as a world class sportscar and engineering company.”

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